If you do not understand the type of marketing your agent is offering you, it is important to know the difference and learn how to identify it.
On today’s slow-paced real estate market, marketing is a necessity. Many businesses are adopting different systems and approaches. Digital Marketing is the right option but not necessarily properly implemented.
Now, how to identify you have been offered to market your property using Digital Marketing.
Traditional Marketing vs Digital Marketing
Traditional marketing is implemented with one direct communication with a mean that looks directly into the target. A printed brochure sent by mail or an Ad on a printed magazine, or a picture uploaded into social media with no strategy, they all directly speak to the target.
On the other hand, Digital marketing is a multidirectional communication with the ability to have both the company or entrepreneur listening and talking to the target audience in open and public interaction.
Campaigns have also changed, both means require a lot of planning and goals. Now traditional marketing once the campaign is launched it cannot be modified. On the other hand in digital marketing campaigns have the flexibility to be adjusted during the campaign, being more cost-effective and allowing the goals to be reached faster.
Close monitoring of the behavior of the campaign on each platform or asset as well as the property behavior on each tactic implemented determines the success and speed in which the property will meet its goal. Digital Marketing can only be successful with continuous daily monitoring, interaction, and adjustment.
Digital Marketing Required Assets or Tactics
Assets:
-Website -Blog -Branding -Online Recognition -Infographics -Online Positioning
Tactics:
– SEO -Content -Inbound Traffic -Automation -Social Media -Emails strategy -Pay-per-click
-Affiliations –Advertising -Online Community Relations -Outbound Referrals
All these assets and tactics are part of a real Digital Marketing proposal. Now its implementation requires a lot of planning and strategy.
When you decide to put on the market your most precious valuables, it is important to have the knowledge of what to expect, do not get fooled by people using social media as a catalog of video of pictures with no strategy behind.
Digital marketing is here to stay when you sell your property you deserve the best experience.
