Asking how is your agent selling the value vs the quality of life your property offers, is more and more important in today’s Luxury Real Estate.
The Value is related to the metrics of the market’s value condition.
Quality of life is what the buyer is getting that bests fit his daily life.
How much the real estate professional involved understands the differences between the value to the property and the mindset of the affluent buyer, and what best suits their style and quality of daily living.
As a Buyer usually you know what the value vs the market represents, and its opportunity. Now, how much do you know about your style, your expectations and the difference between your desires and your real daily comforts and habits?
On the other hand, as a Seller how much is your real estate professional analyzing the potential of your property, its surrounding market and the right profile buyer for your home? How is your listing agent presenting your target clients possibilities?
Defining the target client and a Smart Marketing Strategy should be very well studied, before listing in today’s digital era. Therefore, as a Seller, you should request the venues and strategies your Real Estate professional uses for his digital marketing strategy to position your property on the MLS services and other Social or virtual media platform.
Reports of postings, data analysis, engaging efforts and conversion leads should be something your Professional Agent’s Marketing Department or Specialist should provide and deliver on a monthly basis as a continuous report, with the ability to analyze and interpret the behavior of your property on the market, and propose the adjustment suggestions that need to be made if necessary.
Luxury Real Estate Properties on today’s market can only be handled by avant-garde visionaries and believers of new technology as well as sophisticated marketing strategy.
Today’s Real Estate Industry, especially the Luxury Market is undergoing an important change. And as an owner, you should research the agent/brokerage firm’s knowledge and/or his Marketing Advisors proposals before agreeing on listing your property.