Long gone are the days, when Living Coral was related to the first jewelry worn to ward off evil in ancient Rome. To the highly valued Cameos during the Victorian era. Or to the Impressionist’s favorite color’s hues.
Living Coral was specially connected to introspection, spirituality, purity, and self-perfection, in most oriental culture.
As we reached 2019, Pantone has named Living Coral the Color of the Year, citing it ” as a color of carefree happiness. That symbolizes our innate need for optimum and joyful pursuit”. And recognized it as the color that has mostly appeared on branding efforts.
According to Pantone’s consulting division during the last month companies such as Airbnb and Apple have adopted this hue of color to their branding efforts. Pantone then celebrated partnering with Tribute Portfolio on a pop-up activation for Marriot using it as the main color. As well as encouraged Adobe Stock to promote its use with his users.
Living in the now, I suggest you add some beautiful Living Coral colored flowers to your home or a light scarf to your looks, during 2019.